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Strategic Plan

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The ADA's has a continued vision is be the recognised leader and voice in oral health, and to be the peak body whose professional view is actively sought on a range of issues affecting dentistry.

Vision

To have the best dentists in the world in a nation with the best oral health.
Mission

Supporting dentists, promoting oral health.
Values

Professionalism, integrity, collegiality, collaboration, respect, and transparency.

Strategic pillars

  • Influence – the voice of oral health.
  • Membership – growth, retention and experience.
  • Governance – fit for the future.
ADA Strategic Plan

Our strategic pillars, strategies and key performance indicators.

1 January 2023

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