ADA campaign aims to inspire prospective dental assistants
- Advocacy
The ADA is tackling the sector’s pressing dental assistant shortage with its latest effort, a dynamic new multimedia campaign, which aims to spark interest in the profession from potential candidates across the country.
The campaign shines a spotlight on dental assistants, showcasing their crucial role and impact on patient well-being. It directly tackles the shortage of dental assistants, a topical issue of substantial concern for many dental professionals.
The ADA has been actively exploring solutions to alleviate the shortage, through wide-ranging initiatives including representations and feedback to government departments and elected officials, collaboration with training organisations, and the Dental Assistants Professional Association.
What will the new campaign involve?
This engaging campaign features video case studies and bios spotlighting real-life dental assistants from diverse backgrounds who are thriving in their fulfilling careers. By showcasing these stories, the initiative aims to enhance public perception of the dental assistant field, highlighting the wide range of individuals who find success and satisfaction in this growing profession.
The campaign introduces inspiring stories like Jacquie, a former hairdresser, and Stevie, a pastry chef, who found fulfilling careers as dental assistants. They, along with Will who transitioned from tertiary education, prove the dental sector welcomes individuals from varied backgrounds. These stories showcase how this field can unlock career success for those seeking a fresh start.
Get involved
ADA members are being encouraged to share the informative media content from this new campaign to help spread the word about exciting career paths in dental assisting. Visit the dedicated web page, Your DA Career, to learn more and help dispel myths about this rewarding profession.
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