Webinar Series: Build Your Dental Brand (Without Crossing the Line)

Course Information

The Business of Healthcare Webinar Series

Build Your Dental Brand (Without Crossing the Line)
Starting out and unsure what you can (and can’t) say online? You’re not alone.

This practical webinar is designed for early career dentists who want to grow their profile, attract patients, and build a strong online presence—without risking AHPRA breaches.

Sarah Bartholomeusz is one of the nations leading experts on the business of health, as founder of You Legal, Sarah works with health leaders across Australia to not only build outstanding businesses but keep across complex and changing legal landscapes. This interactive and fun workshop is ideal for anyone wanting to build their profile while understanding how it can be done safely.

What you’ll learn:
• How patients are choosing dentists today
• What AHPRA actually cares about in advertising
• The big risks (testimonials, before/afters, claims, discounts)
• Simple ways to market yourself confidently and compliantly
• How to build trust through your website and social media

Perfect for you if you:
• Are new or early in your dental career
• Want to start (or improve) your social media presence
• Feel unsure about advertising rules
• Want practical, no jargon guidance

Walk away with: Clear strategies to promote yourself, grow your visibility, and stay on the right side of compliance.
Please note details to join the Webinar will be provided closer to the event day.