Course Information
Marketing the modern dental practice: Branding, attracting and engaging for sustainable growth.
In a crowded dental market, patients are highly discerning and spoilt for choice. Clinical expertise remains essential, but it's no longer the only factor influencing patient decisions.
From Google reviews and social media presence to reception interactions and post-appointment follow-up, every touchpoint shapes how patients perceive your practice.
This practical session will explore how dental practice owners can build a differentiated brand, create stronger patient relationships and develop marketing strategies that drive both acquisition and retention of loyal patients.
We’ll discuss topics such as:
• The landscape of the market and how it impacts your actions
• Retention versus acquisition. Where is your investment most valuable?
• Branding - it's more than your logo
• The patient journey and how to meet them along the way
• Digital platforms. Google reviews, website, social media - are you optimising their impact?
18:30 - 19:30 QLD Time
PRESENTED BY:
Facilitated by Bec Tape and Mel McCaig from communikate et al, participants will learn the fundamentals of brand positioning, understand the modern patient journey, identify opportunities to improve key marketing platforms and leave with practical actions they can implement immediately.
communikate et al is a national branding, marketing, communications and digital agency with a reputation for strategic creativity, built over 30-years.
Proudly partnering with ADASA and ASAQ.
Bec Tape
With 27 years as a marketing, branding and communications strategist, Bec’s wealth of practical experience is matched by a genuine love of clever, creative communications.
Delivering exceptional results for national brands across the professional services, education, not-for-profit, government and healthcare sectors, Bec is renowned for her depth of knowledge and forward thinking approach.
Mel McCaig
Mel is a marketer, copywriter and brand strategist with 20 years experience in crafting and delivering powerful marketing communications.
Mel’s work spans the arts, allied health, not-for-profit, aged care, education, professional services and technology sectors, bringing together strategic thinking, creativity and a love of the written word.
PLEASE NOTE: A Zoom registration link will be sent to all participants prior to the event, please ensure you sign up and add these details to your calendar.
Social Sharing
Share this via
Or copy link